Sports drinks are beverages containing a combination of water and electrolytes (usually sodium and potassium) that claim to replenish water and nutrients lost during exercise. There have been some scientific studies on the benefits of electrolyte-infused sports drinks, but many of these studies have been questioned based on the relationship between researchers and large beverage manufacturers. They are also known in the sports world, they often use very striking
Brand management is probably the most important part of an organization's business strategy today. In an age where consumers make buying decisions based on brand values, identity, and culture – sending the right message is key. Yes, managing a brand requires continuous effort – but it doesn't have to be difficult.
Just like your personal identity makes you uniquely you, your brand identity is the special sauce of your business that sets you apart from every other Tom, Dick and Harry, Inc. on the block. And your brand identity design? It’s what shapes your company.
Brand identity is the collection of all elements that a company creates to portray the right image to its consumer. Brand identity is different from “brand image” and “branding,” even though these terms are sometimes treated as interchangeable.

Energy drinks are drinks that contain stimulants, artificial or natural, to boost physical and mental energy. They can be carbonated or non-carbonated and are sold in a wide range of flavors and varieties. They are popular with people who have office jobs and need an extra boost to achieve their goals for the day. They are also known in the sports world, they often use very striking images

Functional drinks or waters are those drinks that, due to their natural characteristics or artificial procedures, contain beneficial substances for health as vitamins and minerals. Infused waters can be an excellent option between the types of drinks or functional waters since they not only help to achieve the consumption of drinking water in a versatile way, they also provide essential nutrients, in addition to avoiding artificial processes

Coffee is a beverage made from the roasted and ground seeds of the coffee plant. It is a popular morning beverage across the world, likely because of its natural caffeine content, though it can be decaffeinated. Coffee beans can be roasted and brewed using different methods in order to achieve different flavors in the finished product

Sports drinks are beverages containing a combination of water and electrolytes (usually sodium and potassium) that claim to replenish water and nutrients lost during exercise. There have been some scientific studies on the benefits of electrolyte-infused sports drinks, but many of these studies have been questioned based on the relationship between researchers and large beverage manufacturers. They are also known in the sports world, they often use very striking

Hard sodas and hard seltzers are commonly categorized as flavored malt beverages even though many are produced using a fermented sugar, not derived from malt. Both segments are gaining popularity across demographics for various reasons. When properly positioned, and marketed, hard sodas can serve to broaden a brand’s customer base and provide versatility to on-premise accounts.

Hard sodas and hard seltzers are commonly categorized as flavored malt beverages even though many are produced using a fermented sugar, not derived from malt. Both segments are gaining popularity across demographics for various reasons. When properly positioned, and marketed, hard sodas can serve to broaden a brand’s customer base and provide versatility to on-premise accounts.